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About Us


Sicotests mission is promoting self-awareness through scientifically-developed tools. Our management team includes:

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Prof. Guy Doron is a Senior Lecturer at the New School of Psychology, Interdisciplinary Center (IDC) Herzliya. Prof Doron has a Bachelor of Arts (BA) in Psychology that was completed magna cum laude and a BA (Honours) in Psychology completed with a High Distinction at the University of Melbourne, Australia. At the University of Melbourne, he has also completed a PhD and a Master of Psychology (Clinical Psychology).

Prof. Doron is the founding director of the Relationship Obsessive Compulsive Disorder Research Unit (ROCD-RU; ROCD.net) and has been actively researching Obsessive Compulsive Disorder (OCD) and related phenomena since the year 2000. His clinical experience includes working in hospitals, clinical research centers and as a private practitioner. These activities have led to an extensive knowledge and understanding of OCD, anxiety, depression and related phenomena as well as a growing number of publications in these areas.

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Dr. Ariel Ayalon is a Social Psychologist, Ben Gurion University graduate. Ariel is the founder of the Midgam Project which enables people to test themselves on wide array of Psychological tests and questionnaires, and with Dr. Guy Doron he is also the founder of Niturix which enables therapists to monitor and assess psychological treatments.



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Dr. Simon Moss is a Senior Lecturer at Monash University. He supervise students in leadership, emotions, customer service, integrity, personnel selection, and data analysis. He had published scientific papers in a broad range of disciplines, including creativity and problem solving, attention and concentration, facial expressions, psychological disorders, risk and safety, and stress management.



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Dr. Alex Bahar-Fuchs is a Psychologist and a Churchill Fellow with specialist training in Clinical Neuropsychology. In his PhD, he investigated the deterioration of the sense of smell in the early stages of dementia. Alex is currently a postdoctoral research fellow at the Centre for Research on Ageing, Health, and Wellbeing in The Australian National University. In his research and clinical activities, Alex focuses on the early diagnosis and management of dementia and other conditions of older age, as well as on optimising healthy ageing.